Among the millions of air passengers, there are hardly those who like to stand in tedious hours-long queues at the check-in counters. To solve this problem, British Airways decided to use reusable tags - ViewTags, which are attached to the luggage even before passengers reach the airport.
The use of the ViewTag has been approved by the International Air Transport Association. The digital tags have been equipped with radio frequency identification (RFID) technology, Bluetooth LE and a digital display for displaying flight information.
The passenger transfers information to a reusable electronic tag from a smartphone app before heading to the airport. This avoids the queue for check-in, and the marked baggage can be left at the pick-up point.
British Airways said the new technology enables passengers to continuously track the location of their baggage and help prevent it from being lost.
The company has already started selling digital tags for £ 63 (about $ 80), but the price will soon rise to £ 80. The resource of each tag is up to 3000 rewrites. They can currently be used in 63 countries, including the United States, Canada, the European Union and China.