Amazon deservedly ranks among the world leaders in the field of online trading. However, there is one more untapped niche on his "list" - fashion. To break into this lucrative market, the company has developed a new AI-powered tool, StyleSnap, to help you find the right clothes.
StyleSnap is practically a Shazam for clothes, built into the Amazon mobile app. Users just need to take a photo and upload an image, and StyleSnap, using machine learning technology, will offer similar products from the Amazon range.
But before it succeeds, Amazon will have to deal with serious competitors - most notably online apparel giant Asos. The launch of StyleSnap is a testament to Amazon's determination to become one of the major players in the fashion industry, and is leveraging its AI expertise to do so.