No loud presentations, no bright advertisements - when the company's website was updated after the weekend, a new section was added to the list of products. But this ostentatious modesty in itself is the basis of the mechanism for promoting the novelty. If you're using Tesla's Powerwall system and planning to expand it, your neighbors don't need to know, do they?
A few months ago, Tesla unveiled its version of solar panels for private households, integrated into roof shingles. Catchy, beautiful, quite effective, but what about the category of customers who are not going to change the roof entirely for the sake of using this product? They will benefit from the new "ordinary" panels from Tesla, which, although they merge with the appearance of the building, are not one with it - they can be installed on an existing roof.
Last year, Tesla acquired SolarCity, and with it it got hold of a methodology for implementing the philosophy of "techno-asceticism" - all the stuffing of the "smart home" is removed out of sight, under a decorative facade. The design of the new solar panels continues this idea, they don't have eye-catching pivots and control points. The energy of the sun is collected and drained into the batteries of the Powerwall system, and then it can be used for arbitrary purposes.
The production of solar panels will be launched at the famous Gigafactory in Buffalo, but not earlier than the coming summer. There is no information about the cost of the goods and technical characteristics, but Tesla is already naively inviting you to pre-order.